Included in this training

• 7 lessons to make LinkedIn a performance lever for your Content Marketing strategy
• 1 workshop dedicated to engaging your collaborators in your LinkedIn strategy

• Lesson 1: Determine your priority objectives on LinkedIn
• Lesson 2: Determine the target of your strategy
• Lesson 3: Benchmark your competitors
• Lesson 4: Define your editorial line
• Lesson 5: Organize your Content Factory
• Lesson 6: Engage your collaborators
• Lesson 7: Measure the performance of your strategy
• Lesson 8: Speak up on LinkedIn