Included in this training

• 6 lessons to strengthen the coordination between marketing and sales strategy
• 1 workshop dedicated to the use of LinkedIn Sales Navigator

• Lesson 1: Why conduct a nurturing campaign?
• Lesson 2: Determine the priority objectives of your nurturing strategy
• Lesson 3: Determine the target of your nurturing strategy
• Lesson 4: Use the right tools to find the right contacts
• Lesson 5: Define your editorial line
• Lesson 6: Design a successful nurturing sequence
• Lesson 7: Measure the performance of your nurturing campaign
• Lesson 8: Learn about ABM strategy