Included in this training

• 8 lessons to make your employer brand a performance lever.
• 1 workshop dedicated to the storytelling of your employer brand

• Lesson 1: Why work on your employer brand?
• Lesson 2: Determine the priority objectives of your employer brand strategy
• Lesson 3: Determine the target of your employer brand strategy
• Lesson 4: Benchmark your competitors
• Lesson 5: Define your editorial line
• Lesson 6: Organize your Content Factory
• Lesson 7: Engage your employees
• Lesson 8: Measure the performance of your strategy